Previous Students Work

This music video is done by previous students in 2008 and uses the song 'For the girl' by The Fratellis.

Strengths:

- I liked the way they used a variety of colours throughout the video to represent different parts. The performance was black and white, the narrative was normal and the 'La la la la's' parts were often in bright colours with cut on beat footage.

- They had a range of camera angles including some interesting ones. (Eg.- Following a dart and the bottom of the bin).

- The drawings were good and showed good use of technology as they may have used iStop Motion to do it.

Weaknesses:

- It was a narrative and performance based music video, however I think the narrative parts could have cut on beat better.

- They could also have had better cutting at the beginning of clips. For example cutting at the beginning would make some clips look more realistic, as in some its clear the actors have just started, for example, walking.

I personally really enjoyed the performance sections as they looked quite professional and different (The setting being toilets). They had good camera work here as it was tilted which gave it a cool effect. I would have therefore used more of the performance footage within this music video.

Air Traffic- Shooting Star

· Music Video Directed by Terri Timely

· Filmed and Edited by Adam Ryzman



· The band is signed to ‘Tiny Consumer’, an imprint of major label EMI.

This music video is one that has both performance and narrative, hence why we have found it important to look such video considering we too are doing a music video that involves both performance and narrative.

The video is mainly performance based with elements of different ‘love’ narratives running through out it. Although these narratives are not necessarily clear, they still make sense. For example we know the blonde girl is part of a more sad ‘love story’ as she is by herself looking at pictures and letters, compared to the other couples who are clearly actually together.

It uses slow motion in the narrative parts of the video and normal speed and motion within the performance parts.

Objects, in slow motion, are being lifted into the air in the narrative parts of the video and are then falling and smashing around Air Traffic in the performance part. This is one of Goodwin’s 6 (visuals and music linking) because when the objects land, it marks a new sound within the song. For example at the beginning the song is quite slow but when the first object (a lamp) smashes to the floor the music suddenly starts up and gets faster and louder, bringing in other instruments. Another example of Goodwin’s 6 and the way in which music and images link together, is that the objects rise when both the music and perhaps the characters in the story’s tensions are rising. It is then that we see, as the song gets faster, the more objects that are smashing around them as they perform.

There is a female and male character getting undressed within the music video, however, we can both see from snippets of this and from listening to the type of music and lyrics used, that voyeurism isn’t suggested. Unlike previous music videos watched e.g.- 99 Problems – Jay Z.

The lighting isn’t very bright in both the performance and narrative elements of the video. This is suggesting the type of music and perhaps audience Air Traffic are trying to attract and for the general feel for the song.

Terri Timely, the director of this video, has directed other music videos (interestingly enough, he directed ‘Charlotte’, which is another one of Air Traffics more recognized songs). He has also directed lots of TV commercials and a few short films.

Cast List

We have our Cast! Between Me and Sarah we discussed who would suit the roles for the song we have chosen. We came to an agreement and we also asked some students if they wouldn't mind helping us with our music video. To our great help they gladly said yes.

Cast List

Lead Vocalist: George Shaw

















Drums: Will Woods


















Guitar: Kris Lock

















Bass: Ben Dillon











And our Lead Girl is: Ellie Woods

Previous Students music video

This music video was added to youtube in 2009 and is an example of a previous students A2 media coursework. They did 'Sun Is Shining' by The Feeling. I decided to analyse this one in particular as they too did a band, which is what we will be doing.

Strengths:

- They have a nice sepia tone running throughout it which I think works well with their settings (a field) and also reflects the lyrics 'sun is shining' (Goodwin 6) as it does make it look warm and summer like.

- The outfits for the band were well put together and also shows the did some research on The Feeling, as they too wear suits in a field in their music video "Join with us".

- Technically they have used some advance techniques in the way they have lots of frames within frames (E.g- The newspaper with shots within the frame).

- They have a good range of camera angles which are cut and flow into the next shot well.

Weaknesses:

- The video is quite fuzzy in places. Im not sure whether this is due to the quality of youtube or because the fuzzy-ness has been created by the use of the sepia tone. Its also quite obviously fuzzy with the frame within frame shots. This is something we will have to be careful with in making our own music video. Losing quality will make the overall video look worse, therefore we will be careful when editing colours and shots.

-They have done a performance and narrative based music video, however the story line's not particularly clear.

Overall, when watching the video, the changes I personally would have made, would be to have the band members miming more. I think this would show more evidence of being able to link the music in time to the footage. I also would have had band members playing some instruments to, again , show these abilities. Therefore will add these types of elements in our music video to show our ability in terms of editing.

Target Audience

This is a poster we worked on in class for who are Target Audience would be. Myself and Sarah worked with Louis and Roisin from the class as we both had the same idea for who our Target Audience would be. Our Target Audience will be 'Hopeful Youths'.

In Our Poster we cut out pictures of Young Celebrities and brand names that our popular to the teenage generation. We Chose these because these are the celebrity's that attract the attention most of teenagers.

Permission

Now that we have chosen our song for our music video I have emailed Razor and Tie record label. Razor and Tie record label manage The Summer Set, therefore I went on their website and found their email address. I have emailed them this to ask for permission:

Lyrics

Danni and I have been busy building on our ideas that we have for our video with this song. We decided getting the lyrics and working out what order some of our ideas can go in would be a good way of establishing what we need to do when it comes to storyboarding.

So here is our printed out lyrics with all our notes on. Hopefully it give you some idea of what we are planning and when. :)