·The band is signed to ‘Tiny Consumer’, an imprint of major label EMI.
This music video is one that has both performance and narrative, hence why we have found it important to look such video considering we too are doing a music video that involves both performance and narrative.
The video is mainly performance based with elements of different ‘love’ narratives running through out it. Although these narratives are not necessarily clear, they still make sense. For example we know the blonde girl is part of a more sad ‘love story’ as she is by herself looking at pictures and letters, compared to the other couples who are clearly actually together.
It uses slow motion in the narrative parts of the video and normal speed and motion within the performance parts.
Objects, in slow motion, are being lifted into the air in the narrative parts of the video and are then falling and smashing around Air Traffic in the performance part. This is one of Goodwin’s 6 (visuals and music linking) because when the objects land, it marks a new sound within the song. For example at the beginning the song is quite slow but when the first object (a lamp) smashes to the floor the music suddenly starts up and gets faster and louder, bringing in other instruments. Another example of Goodwin’s 6 and the way in which music and images link together, is that the objects rise when both the music and perhaps the characters in the story’s tensions are rising. It is then that we see, as the song gets faster, the more objects that are smashing around them as they perform.
There is a female and male character getting undressed within the music video, however, we can both see from snippets of this and from listening to the type of music and lyrics used, that voyeurism isn’t suggested. Unlike previous music videos watched e.g.- 99 Problems – Jay Z.
The lighting isn’t very bright in both the performance and narrative elements of the video. This is suggesting the type of music and perhaps audience Air Traffic are trying to attract and for the general feel for the song.
Terri Timely, the director of this video, has directed other music videos (interestingly enough, he directed ‘Charlotte’, which is another one of Air Traffics more recognized songs). He has also directed lots of TV commercials and a few short films.
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