Our personal favourite's out of these directors were Mark Romanek and Spike Jonze. We really enjoyed videos from these two directors for many reasons.
Firstly with Mark Romanek we loved the way he uses high prodution value. Clearly all music videos take ages to plan and create, however it really seems that his shots are perfect, accurate and that everything was well thought out. Perhaps he was least likely out of the directors to find someting that works well on the day and use it. His high production would have required maticulous planning which results in a very clean and percise looking video which we liked. Another great aspect about his work is the great use of lighting within his videos. This is a common theam that runs throughout a lot of his videos and helps add to that high production value look.
Spike Jonze was another music video director we admired. We personally both enjoyed the way he bought an element of fun to his videos. He also did some really cleaver things with his music videos. He would often use slow motion or reverse in his videos. However despite using them the video would still run in time with the music or the video would still be playing in the right order. This required the people he was working with to either do things very fast or backwards. When he then edited them to make them look normal, they did. However despite perhaps the miming fitting in with the lyrics, you can tell something has been done as it looks odd which actually creates a really cool look. It must be an very hard thing to achieve yet he pulls it off and makes it look even more fun and entertaining.
Music video directors Chris Cunningham and Michel Gondry were directors we were not so keen on.
Despite Michel Gondry style being very clever in terms of beats and sounds within the music, we often found his videos quite boring. He frequently used lots of Goodwins theory of 'music and images' when a beat would hit he would add a new image in its place. At the beginning of these videos it was cleaver and interesting but would quickly lose our attention and become boring.
Chris Cunningham was our least favourite. His videos were slightly 'out there' and almost quite disturbing! It seemed that because of a lot of his videos are so random and weird you weren't sure what was really going on. It would seem he was one of those directors that if something worked on the day he would go along with it. Which Im sure isn't the case as directors plan ALOT. However perhaps some of his planning isn't appreciated as much because it often involves a lot of random content. Due to its content being like this, throughout a whole video, it too leaves you feeling bored of seeing it.
At least this is how we felt! :)
Therefore, through learning about the different styles each music video director has and automatically forming an opinion on them. This in it's self has helped us establish what we would and wouldn't want to include in our own music video. For example, as said before, we found with Michel Gondry that the repeated shots, images and theme became boring. Therefore we most probably will keep a variety of things (performance or narrative) elements running throughout it so it doesn't get boring. However on the other hand we will still take his element of manipulating beats (either by cutting on them or, like Michel Gondry, making something happen in the shot.) as this was very cleaver. Another example of what we can take from studying these directors is that its important that the music video makes sense. As said, we found that an element of Chris Cunningham's work that we disliked was, because of its random nature, the way it didn't make much sense and therefore flow. This has already taught us that we need to make sure our music video is one that people can follow.
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